The Initiative from Maurice Muhammad

Our mission is simple to build a reality for our people and to conduct WAR on anybody that comes against what we have decided to build. We must provide a fertile ground for black People to be able to do for self. And by any means necessary stop, the defamation and dehumanization of Black people. Our ultimate purpose is to secure justice and fair treatment to all of our people. And end forever unjust and unfair discrimination and ridicule of Black people throughout the earth.

- Maurice Muhammad

There is no better time to mobilize and organize our people locally, nationally and, put systems in place that will permit a successful programmatic thrust

Peace and Blessings

The Initiative

Nationally recognized for our groundbreaking business model, has already secured a place among DC’s top lobbying firms. See how affordable pricing, transparent offerings, and clearly defined deliverables can help your organization find legislative and regulatory success. Why you need an effective lobbyist right now... Every single day, the federal, state, and local governments makes decisions with far-reaching implications. Whether you're a Individual or family, business, association, non-profit or municipality, you have been impacted by these actions. Taxes you pay, regulations you adhere to – any number of areas where legal and regulatory requirements affect your life, profitability, even your survival -- are constantly subject to change. A bill or rulemaking or decision could drastically change your life requirements and expenses, limit opportunities for growth, or provide advantages to others at your expense. Much of this takes place far from the public view, and many aren’t aware that change was even being contemplated until they find themselves on the losing end.

That all said, if no one knows you exist, how could they ever take your needs into consideration? Having a international lobbying presence is an absolute necessity in our current living climate. Projecting a strong and ever-present voice to stakeholders in government and business is essential for issues and concerns to be heard. Having the right Professional Fixer at your disposal will ensure timely responses to government actions impacting your life. Comprehensive Approach to Problem solving. We work on various issues of judicial injustices, parental and custody issues, housing and foreclosure prevention, equitable employment and job retention, educational and community health and wellness.

Our offerings are tailored to meet your every governmental relations need. Whether you are looking to establish a DC presence, closely monitor your important issues or even try to get a law passed, our cost effective government affairs plans provide the most affordable options in the entire industry.

Small and medium sized businesses are affected every day by government actions but they can’t afford to pay Microsoft prices for lobbyists. This leaves the products and services they provide vulnerable to onerous regulation and unnecessary restraints. The Initiative helps put these businesses in a position to protect their interests and keep a watchful eye on their government. Plus, our firm makes sure you, your successes, and your achievements are a source of pride for your relevant lawmakers.

The Initiative is the most accessible government affairs option for associations in Washington and throughout the nation. Smaller associations have commonly been overlooked by government and most federal lobbyists. Our team can provide previously unrepresented industries a champion inside the Capitol. Also, our strong coalition building skills provide the larger voice necessary to get your issue heard.

Many nonprofits lack a voice in Washington, DC. Nonprofits fill voids in society and provide services to the underserved and underprivileged. They need to focus on their vitally important missions, but they also need someone whose mission it is to look out for them. The Initiative can affordably protect the interests of non-profits and advance their issues before the lawmakers on Capitol Hill or in your local

Federal dollars are extremely important to municipalities, especially in times of economic hardship. Unfortunately, the tens of thousands of dollars a month in charges by large lobbying firms are generally too cost prohibitive for most municipal initiatives. Our team understands your needs and offers government affairs services at a price and accountability level consistent with your taxpayer demands. Be it a long battle or a short push, The Initiative has a solution that will work for you.

The Initiative’s education practice focuses on the unique needs of various Black colleges and universities and private and charter schools. Despite the vital role of these institutions in providing crucial opportunities for millions of Black people, the majority have traditionally been unable to afford a voice in Washington DC. The economic downturn has made federal support for educational programs an absolute necessity to remain on the cutting edge. With over 4,000 colleges & universities in the U.S., competition for these funds will be fierce. The Initiative can provide the federal lobbying support necessary to secure these funds and let you put them to their best use.

The Initiative is a unique firm. Walk in any of our offices and you’ll immediately recognize a different type of energy. Complacency doesn’t have a place here. Flexibility and inspiration do. Our culture and enthusiasm allow our Professionals fighters, legislative consultants and legal staff to stay ahead of our clients’ needs and provide them with the resources they require to meet their personal and or business objectives.

It’s a contagious energy. We attract the top professionals from around the country because few places provide better opportunities to work at such a high level on such meaningful projects. The activist, consultants and staff here consistently find themselves ranked among the nation’s best and brightest. We pass on those skills—and our contagious energy—to our clients, applying all our resources to their success.

You’ll see us involved in some of the biggest cases and most significant deals around the country, as well as the most important legislation affecting daily life in America. But you’ll also see us deeply committed to the communities in which we practice. We donate both our energy and our financial commitment to much-needed charitable causes, community organizations. Bettering our communities from the inside out—it’s the very core of who we are. We’re in court. We’re in the board room. We’re on Capitol Hill. We’re in the street. We’re at your Children’s school. Look behind the deal, inside the docket and across the community and political landscape. The Initiative is always there.


Our five values are a fundamental part of who we are: they reflect the principles by which we conduct ourselves, shaping what we do and how we do it. They are also real and reflect the ethos of our firm. 1. Clients come first: Our aim is to satisfy our clients through a deep understanding of their needs, their businesses, and their industries, and by providing excellent, responsive, and innovative service. 2. Excellence in all we do: We combine technical excellence in our work with a business-oriented approach, the highest level of integrity, and a focus on solutions. 3. One team worldwide: We act as an integrated team across our entire firm worldwide, working together in an atmosphere of mutual respect, collegiality, and friendliness. 4. Commitment to our firm’s success: We put intense effort into our work and actively look for ways to deliver the best results for our clients and so for our firm. 5. Good citizenship: We embrace our responsibility to give back to our communities through community service work. These values guide us as we continue to build the Initiative into a major force in the global fight for Justice and Equality. They are embedded into the operations of our business as well as our underlying culture.

At The Initiative, we have always knew that globalization is one of the defining issues of our time. Our response has been to build our organization so that we keep in step with the changing needs of our people all over the globe. Our clients need integrated, cross-border service and the same high quality wherever they live and do business around the world. Our structure is streamlined allowing us to make decisions quickly, execute our strategy and provide exceptional client service wherever in the world our clients live and do business. Our global structure means we can respond faster than our competitors. We can access the right people and assemble high-performing teams to deliver exceptional client service worldwide.

Team Approach

Because no issue exists in a vacuum, The Initiative tackles problems as a multi-specialty team. We efficiently combine our diverse abilities, insights, and relationships built over many years to identify opportunities for clients and forestall threats. One Initiative professional may take the lead, but clients get the benefit of our pooled strengths. Ideas and results -- far more than hierarchy or headliners -- matter. Typically, our team identifies and analyzes a client's issues and develops options for action. Among the components that may make up the plan are coalition development, comments on legislation, compliance filings, litigation and settlement negotiations, strategic interaction with decision-makers, and grassroots campaigns. Some plan components can only be provided by a law firm such as ours; all are more effective for the unique way we combine activism and legal firepower. The Initiative goes beyond developing strategies to implementing them and delivering results -- that is to say, doing what our clients appreciate most: winning in on every battlefield.


In thirty-five years, we’ve seen plenty of change in Washington. Founded in 1975, Cassidy & Associates is a premier government relations firm with a solid foundation grounded in our history. But a big part of that history has been our capacity to adapt to the changing environment to help our clients succeed.

Our clients are our number one priority and we work hard to develop deep relationships that last over time. We’ve served many of our clients as their trusted advisor in Washington for over twenty-five years. We also love the energy that comes from getting to know a new client – understanding their issues and developing a tailored strategy to help them capitalize on an opportunity or manage a threat. Whether the client turns to us on short notice when facing a public policy crisis or chooses us as a new Washington partner – we value each and every opportunity.

What makes the Initiative Different

Our success for clients is based on a unique combination of factors:

  • EXPERTISE help you navigate the treacherous subtleties of complex policy debates

  • EXPERIENCE help you avoid the potential pitfalls inherent in every policy fight

  • AGILITY turn problems into opportunities for your organization


    ...ensuring that you receive all the expertise needed to accomplish your objective.


    ...of the process and the challenges to help move your effort toward success.


    ...understanding their concerns and issues to be factored into your strategy from the beginning


    ...your project to warrant and attract federal assistance


    ...and their governments benefit from our ability to strengthen their relationship with the U.S. Government


    ...applying the entire array of advocacy tools on your behalf

  • COMMITMENT getting the job done for you


  • We believe the concept of a government open to its people is the living cornerstone of our democracy. Our contribution is to provide clients a strong voice in Washington.

  • We believe the best way to improve the success of America’s businesses, non-profit institutions, and other stakeholders is to provide government officials with the facts, insights and persuasive viewpoints needed to make well informed decisions.

  • Our mission is to provide the highest quality professional representation for clients whose interests are impacted by decision makers in Congress, the Executive Branch and other government agencies.

  • We present our clients’ viewpoints based on facts and common sense in a highly effective and ethical manner that garners the attention and respect of all parties.

  • Our approach is designed to provide high value public policy outcomes that add to the success of our clients